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Tesco chooses Cancer Research UK as charity of the year 2012

Tesco chooses Cancer Research UK as charity of the year 2012

Supermarket Tesco has chosen Cancer Research UK as its for 2012 and aims to raise £10 million for the charity. The money will be raised by Tesco, its staff, customers and suppliers.

Tesco has been the main sponsor of the cancer charity’s Race for Life for the last 10 years. Last year, however, it announced that it was ending that sponsorship but today it reports that it is “delighted to continue in this role for the next three years”. It aims to raise an additional £3 million through sponsorship, donation and staff fundraising as part of the event series.

Richard Brasher, Tesco UK CEO, said: “I’m delighted to announce our increased commitment to Cancer Research UK – an amazing organisation, which has saved so many lives already through its groundbreaking research.”

He added: “I’m particularly pleased that the partnership builds on our continued support of Race for Life. During the past 10 years over two-thirds of Tesco staff have taken part or supported this great event, raising £7.5 million themselves and helping the Race for Life series as a whole to reach its overall total to date of £457 million.”

www.cancerresearchuk.org

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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