GMTV’s mobile phone recycling campaign is set to exceed its target of raising £10,000 for charity Missing People.

The “Come Home” campaign saw GMTV team up with ShP for Charity, a division of electrical recycling company ShP Limited. Viewers were invited to donate old or unwanted phones via a freepost address or at collection points at The Mall’s shopping centres across the UK.

Missing People will receive a minimum of £3.75 for every phone donated.

The campaign has been praised by the Prime Minister Gordon Brown who wrote to GMTV saying: “I would like to thank all the GMTV viewers across the UK who helped make the “Come Home” appeal a success. In December I met families and friends of missing people and saw for myself the impact of their loss, which is truly devastating”.

Simon Walsh, co-founder of ShP for Charity, said: “Due to the massive response to the campaign we are still accepting donations of phones that will raise more funds for the charity.

“We have already raised more than £2.5 million for charities through electronic recycling initiatives and we’re delighted this campaign will exceed its target.”

www.missingpeople.org.uk