8 corporate fundraising partnerships for March 2017
Melanie May | 2 March 2017 | News
From long-standing partnerships to new ones, here are eight corporate fundraising collaborations to kick off the month of March.
This round-up features everything from superhero dress-up days, silent auctions, bike rides, and app launch support, to hikes, cake sales and donations from product sales.
1) Aviva and British Red Cross
Aviva has raised more than £300,000 for British Red Cross over the first year of its charity partnership. Employees have been raising money through various fundraising activities. Aviva employees across 12 countries have also taken part in Missing Maps sessions, mapping over 126,000 buildings and 18,000km of road across Guinea, Malawi and Haiti. Aviva has helped the charity’s response to crises around the world including the Bangladesh cyclone, Lesotho food insecurity, and Hurricane Matthew. In 2015 Aviva also supported the launch of the British Red Cross Emergency Response app, which has so far sent 2.6 million alerts and been downloaded 56,000 times.
2) Frugi & Pump Aid
Frugi has made its first official donations to Pump Aid, Anna’s Hope and The Sick Children’s Trust through its ‘Little Clothes BIG Change’ initiative, which has reached its halfway point. Frugi has donated £27,986.60 between the three charities so far. The initiative lets customers choose the charity that resonates with them the most to receive a donation from their order, or lets them split it between them. Through ‘Little Clothes BIG Change’, Frugi donates 1% of its turnover each year to the Cornwall Wildlife Trust, an orphanage in India and these three children’s charities. Over the past 13 years, Frugi has donated more than £300,000 to charity. Applications for its 2017/18’s children’s charity will be open from 1st March 2017.
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3) EDM & Macmillan
Provider of training simulators to the civil aviation and defence sectors EDM has hit its 2016 fundraising target for Macmillan. EDM raised £7,000 through a range of fundraising activities including a cake sale, Christmas Festive Day, Go Sober, and an online auction of unwanted household items, plus company donations.
Image: EDM local Macmillan Fundraising Manager, Becky Bainton & staff
4) Fleet Operations & MPS Society
Fleet Operations has tripled its 2016 fundraising target by raising £12,000 for local and national charities. Staff from the Newcastle-under-Lyme company were given a £4,000 goal at the start of 2016 and set about organising different ways to reach their target. Events included a hike up Mount Snowdon, Cycle London Orbital (a 117-mile static bike ride), a super heroes day, and most recently, a charity race evening with silent auction, which raised £10,000. The money will go to Christie’s acute oncology services and cancer care, the Mucopolysaccharide Diseases Society (MPS) UK, the British Lung Foundation and the Donna Louise Trust.
Age NI and Danske Bank toast £145k partnership https://t.co/8w4qeLNpG8 pic.twitter.com/21EIDrCvI5
— Age NI (@Age_NI) February 23, 2017
5) Age NI & Danske Bank
Danske Bank staff and customers have raised over £145,000 for charity partner, Age NI since 2013. This has helped the charity continue to provide its care services, answer an additional 5,000 calls to the Age NI Advice line and contribute to more than 150,000 cups of tea and coffee for the hundreds of older people who attend its 14 day centres. The two have also delivered in-branch ‘Step by Step’ sessions that help with banking to over 1,200 older people since 2014.
6) Dribuild & Above & Beyond
Bristol building construction firm, Dribuild, has raised over £50,000 for urgent medical research into an autoimmune disease called Immune Thrombocytopenia (ITP) at Bristol’s hospitals. After choosing Above & Beyond as its Charity of the Year, the Dribuild team has raised £53,000 in under twelve months for the rare blood condition, which causes potentially life-threatening bleeding, bruising and severe tiredness.
Image: Matt Tyler, Dribuild managing director. Credit: Paul Poynter
On the blog: learn about OB’s new charity partnership with The Eve Appeal https://t.co/uuZu7kp7Cq pic.twitter.com/rydTxZuNXW
— Oliver Bonas (@OliverBonas) February 16, 2017
7) Oliver Bonas & The Eve Appeal
Oliver Bonas has launched a partnership with The Eve Appeal that will see it support the charity through the sale of a number of Oliver Bonus products, including its bestselling Exotic Fig Candle and Reed Diffuser, and limited edition collections. For SS17, it have chosen its Amara Heart Bowls and Set of Heart Teaspoons, both representing The Eve Appeal through their heart shaped designs. All proceeds from in-store carrier bag charges will also be donated and Team OB will be fundraising in stores and at its Head Office.
Excellent to see news of our charity partnership with @hypnosbeds in @HI_magazine https://t.co/wUZYfM0BT0 pic.twitter.com/bDaENk0nqR
— Magic Breakfast (@magic_breakfast) February 23, 2017
8) Hypnos & Magic Breakfast
Bed manufacturer Hypnos has announced Magic Breakfast as its charity partner for 2017. Hypnos has already provided a £20,000 donation as a percentage of its 2015/2016 financial profit, which will help provide over 90,000 breakfasts, and will show further support for the charity in 2017 through a series of fundraising events.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.