Schoolboy’s fundraising idea adopted as national campaign
Melanie May | 23 February 2016 | News
A schoolboy’s fundraising idea is being rolled out nationally after inspiring a road safety charity.
Callum Smart came up with the idea of a ‘virtual run’ to raise money for road safety charity Brake in memory of his best friend Daniel Climance who was killed while on a family bike ride last June.
Callum and his mum Claire launched the ‘Doing it for Dan’ virtual run, which saw 1,000 people run a combined distance of 5,000 miles, raising over £20,000 for Brake. The charity has now decided to adopt the idea as part of its 2016 fundraising activities, and is asking people to sign up to take part in their own ‘virtual runs’ this May.
Participants can choose their own date, location, distance, and pace, as well as paying a registration fee to the charity, can also opt to make it a sponsored run.
All money raised from May’s Virtual Runs will go towards funding Brake’s work which includes providing support services for families affected by death or injury on the roads, and campaigning to prevent casualties and make communities safer.
Joe Fenton, fundraiser at Brake, said:
“Throughout May 2016 Brake is asking people to commit to doing a run. The idea is that it is your run – which is a wonderful concept as it means that anybody and everybody can take part – because what you do, is up to you.”
More information on the runs and how to sign up is available on the charity’s site: www.brake.org.uk/virtualrun.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.