The Charitable Travel brand has been developed by the not-for-private-profit social enterprise Fundraising Futures CIC. It will offer an array of worldwide holidays, hotels, flights and ancillary products.
It has begun approaching charities who wish to partner with it in terms of inviting their supporters to book with them and generate a donation.
Customers booking with Charitable Travel will be able to donate to the charity of their choice. In addition, as a social enterprise, the company will donate surplus profits to support disadvantaged communities in destinations where tourism is key to the local economy.
Charitable Travel is led by Chief Executive Melissa Tilling, a fellow of the Institute of Travel & Tourism, who founded the CIC after stepping down as managing director of leading tour operator Funway Holidays in August last year, after 11 years with the company.
She has over 30 years’ experience leading and delivering holiday and short breaks to UK travel consumers.
She told UK Fundraising why she set up the enterprise, saying: “I have enjoyed my commercial career immensely but now want to devote my travel industry future to working hard offering our travel-for-good message.
“My intention is to blend commercial success with underlying compassion, selling a wide variety of quality and competitively priced travel products as a way of fundraising to benefit charity and giving rather than simply to create private profit”.
Tilling’s preparations for working with charities includes undertaking a Masters in charity management, hence her recognition of the value to charities of earning unrestricted income.
She is keen to point out that the company is not an overseas challenge event provider.
Charitable Travel will launch as part of national independent travel consortium Worldchoice, which will ensure “a wide selection of quality and value travel products… and that the financial security needed when booking a holiday is assured.”
Social enterprise model
Charitable Travel has been recognised pre-launch as a certified member of Social Enterprise UK and is seemingly the first ‘mainstream’ travel company member to be certified by SEUK in the UK.
Charitable Travel also holds an ‘Aspiring’ Social Enterprise Mark with the international accreditation body.
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