Blackbaud rebrands Mycharity.ie as everydayhero
Howard Lake | 14 July 2015 | News
Dublin-based online fundraising service mycharity.ie today becomes everydayhero™, offering enhanced fundraising tools to its 450+ charity clients and 14,000 individual fundraisers.
Blackbaud acquired mycharity.ie in March 2013. Since then the companies have been working on combining their expertise for Ireland’s charities.
For now the two platforms will run concurrently, but all mycharity.ie charities will be moved in due course to the everydayhero platform. Over 160 Irish charities who are currently using mycharity.ie are already set up on everydayhero where they will be able to complete their everydayhero Charity Profile. These profiles present the charity’s branding, and allows the charity to list all the events they are holding. This should allow individual fundraisers more easily to find charities, get involved in events and share their fundraising activities via social media.
Irish Cancer Society is one of the charities who have already moved to the new platform via a closed beta programme. Robert Saunders, web services manager at the charity, said:
“As a long-term mycharity.ie customer, we are excited about the release of and transition to everydayhero. We have been impressed with the ease of use, the depth of functionality and the intuitive user experience for individual event participants. We look forward to using everydayhero to help increase fundraising, decrease back-office work and improve engagement with our supporters.”
Founder and General Manager of mycharity.ie, Niall Devine, added:
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“Online fundraising and particularly peer-to-peer fundraising is an area of ongoing growth for Irish charities, so our aim is to make it as easy and engaging as possible from both the charity and individual fundraisers’ points of view. With the enhanced Charity Profiles and improved functionality in everydayhero, we are already seeing a lot of enthusiasm from our existing customers to sign up.”
Giving Footprint™
The move to everydayhero will also allow charity supporters to generate a visual quantification of giving activities over time. By creating their own Giving Footprint™ they will be able to track and view all their giving activities over time (including volunteering).
Giving information is aggregated from Twitter, Facebook, and MapMyFitness to create a person’s unique Giving Footprint, which grows over time. This feedback and recognition should boost supporters’ commitment to continue to give and promote their favourite causes.
John Bird, general manager, everydayhero, said:
“The move to everydayhero will bring new opportunities for Irish charities to raise money and engage their supporters on a deeper level. Raising money isn’t the only measure of a person’s contribution to the causes they care about”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.