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Blackbaud and UK Fundraising announce Digital Fundraising Awards finalists

Howard Lake | 20 September 2012 | News

The finalists of the inaugural Blackbaud Digital Fundraising Awards in association with UK Fundraising have been announced today.
The awards were launched to recognise the most exciting, innovative and effective use of digital in fundraising in the UK. The finalists were chosen by a panel of digital experts: Sylwia Presley, Steve Bridger and Ross McCulloch, chaired by UK Fundraising editor Howard Lake.
Blackbaud Digital Fundraising Awards judges.
In keeping with the digital theme, fundraisers are now invited to vote online to decide who wins. The winners will be announced at an Awards party on 9 October in central London.
“We received some outstanding entries from both well-known names and less high profile organisations, but even some of them did not make it to the shortlist,” said UK Fundraising editor and chair of the judging panel, Howard Lake. “We were looking not just for great digital work but great digital work that had tangible fundraising results and we have a pleasing mix of large and small organisations that achieved that. This highlights the strength of digital fundraising in the UK and we look forward to announcing the winners and showcasing their work on the 9th.”

Online voting is now open

The shortlist is as follows. Public voting is now open.

Best Mobile Fundraising Campaign

• Acorns Children’s Hospice: Aston Villa FC Text to Donate Challenge
• Alzheimers Society: Distributions Got Talent

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Best Use of Facebook in Fundraising

• Rotary Club of Grantham: Rotary Global Swimathon
• Macmillan Cancer Support: The World’s Biggest Coffee Morning

Best Crowdfunding Campaign

• Hamish Henderson Archive Trust
• Manchester Modernist Society

Best Use of (Geo) Location in Fundraising

• Action for Children and Elephant Family: The Big Egg Hunt
• SHINE: Shine Balloon Race
• Cool Earth: No Fun Being Extinct

Best Pro Bono Digital Campaign/Partnership

• WaterAid: The Big Dig
• Action for Children & Elephant Family: The Faberge Big Egg Hunt

Best Use of Video in Fundraising

• Friends of the Elderly: What Christmas Means to You
• Royal Hospital for Neuro-Disability: Brain Awareness Week

Most Promising Digital Tool

• Timto group gifting platform
• Pennies, the electronic charity box
• Chimpegration

Other categories

The judges decided outright winners for The Best Use of Email in Fundraising and Best Mobile App for Fundraising categories, as they stood out from other entries in the categories. These winners will also be announced on the awards night.
www.digitalfundraisingawards.co.uk/shortlist

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