Justgiving extends Christian Aid Week appeal online
Howard Lake | 5 May 2004 | News
Online donation processor Justgiving is helping Christian Aid extend its fundraising for this month’s Christian Aid Week.
Christian Aid Week, which runs from 9-15 May 2004, claims to be the UK’s longest running door-to-door fundraising week. Christian Aid has promoted it online for several years using banner ads, microsites, and its volunteer support site christianaidconnect.org, but this year it is trying to expand its potential by partnering with Justgiving.
This year supporters can not only put the traditional red envelopes through front doors: they can also collect money themselves online by creating a personal fundraising page at Justgiving. The emphasis is on raising funds by taking part in one of the many sponsored walks held all over the UK to mark Christian Aid Week. Alternatively supporters can set up their own event.
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That said, there is nothing wrong with enterprising volunteer collectors giving supporters the option of giving online via their collecting page on Justgiving. The site already lists the most successful volunteer fundraisers, so it could prove an interesting competition.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.