Orange brightens up London for UNICEF
Howard Lake | 10 December 2003 | News
Mobile telecommunications company Orange is to illuminate nine of London’s most famous landmarks with seasonal images to help raise funds for UNICEF.
Passers-by can vote for their favourite image by text message. Text messaging fees – 18p from Orange customers and a minimum of 6.5p from other operators – will be donated to UNICEF.
UNICEF UK’s Special Representative Ralph Fiennes has selected a specially designed UNICEF image to appear among the rotating projections. It is not up for vote but to remind Londoners of children across the globe that are in need of support and aid.
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Endorsed by the Greater London Authority (GLA), the illuminated sites will include Wellington Arch, The National Gallery, The Imperial War Museum, Tate Britain, St Mary Le Strand, 10 Trinity Square, The National Theatre, Royal Exchange and Queen’s House.
Orange claims that ‘Brightening Up London’ is “a world-first” and gives Londoners and the nation “a seasonal gift that has never been seen on this scale before”.
Orange customers can customise their phones with images from the campaign by downloading them from the Orange World portal, where the full schedule of illuminations is also available.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.