Cats Protection is the cat's whiskers for New Media Age
Howard Lake | 31 October 2002 | News
Cats Protection’s Web site is New Media Age’s site of the week this week.
The charity’s Web site has been redesigned as part of its 75th birthday celebrations. Reviewer Claire Armitt is fortunately quite taken with the Flash introduction of an animated cat, but admits it “doesn’t really perform any practical function.”
She comments that the “navigation is easy and the A-to-Z index comprehensive.”
Advertisement
The Web site scores 22/25 for content, 20/25 for usability, just 18/25 for branding, and an impressive 22/25 for monetisation, yielding a total of 82/100.
The site was redesigned by Bright Earth Internet.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.