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Emma joins Direct Marketing Association

Emma joins Direct Marketing Association

The Email Marketing Association (Emma) is to merge with the Direct Marketing Association (DMA).

The two organisations have clearly patched up their differences. Emma will now become the DMA Email Marketing Council, a division of the DMA, with a 15-member board.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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