Anderson Manning Associates wins NCDL outbound calling contract
Howard Lake | 31 October 2002 | News
Northern Ireland-based direct marketing agency Anderson Manning Associates has been awarded the National Canine Defence League’s (NCDL) Sponsor A Dog outbound calling contract.
The contract will cover a variety of campaigns including all lapsed reactivation, upgrades and a rolling programme of reminder calls to ‘Sponsor a Dog’ enquirers.
The calling will be integrated with NCDL’s DRTV campaign and sponsors will be encouraged to donate through ‘paperless direct debits’.
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“This is a very significant contract win for us”, said Fintan Bradley, Director of AMA Charity Services, “and one that firmly places AMA as a credible alternative to the more recognised but expensive telemarketing agencies.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.