Opt-in or opt-out for e-mail marketing?

Howard Lake | 20 March 2000 | News

Standards for e-mail marketing might differ from those for traditional paper-based direct marketing, particularly when it comes to opting in or out of mailings. Permission-based marketing is the current favourite.

Read E-mailers disagree on approach by Amanda Beeler at Advertising Age.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.