Fundraising Everywhere - The Art of Fundraising

Opt-in or opt-out for e-mail marketing?

Howard Lake | 20 March 2000 | News



Standards for e-mail marketing might differ from those for traditional paper-based direct marketing, particularly when it comes to opting in or out of mailings. Permission-based marketing is the current favourite.




Read E-mailers disagree on approach by Amanda Beeler at Advertising Age.




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