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ICO launches Your Data Matters public information campaign

ICO launches Your Data Matters public information campaign

The ’s Office is inviting organisations to pledge their support for people’s rights by participating in a new campaign aimed at increasing the public’s confidence in how their is used and how they can exercise their rights.

Your Data Matters launches today (25 May) and will be a long-term campaign, according to the ICO, to help people understand why their data matters and how they can take back control.

Organisations wanting to pledge their support for their customers’ or service users’ data rights can sign up to a public register as a demonstration of this support. Those that sign up can access an exclusive banner for use on their communications materials that helps to demonstrate their support for people’s data rights and carries the ICO logo.

The ICO has collaborated with a range of public and private sector organisations to produce publicity materials that can be used by organisations wanting to spread the message to their customers or clients. It hopes that the campaign will help to ease the burden on organisations having to create their own materials while ensuring a coherent message is communicated.

The ICO has also published guidance on its site for members of the public about their rights under the , launched a new Twitter account for the public, @YourDataMatters, and a short campaign film.




Information Commissioner Elizabeth Denham said:

“Almost everything we do – keeping in touch with friends on social media, shopping online, exercising, driving, and even watching television – leaves a digital trail of personal data.

“We know that sharing our data safely and efficiently can make our lives easier, but that digital trail is valuable. It’s important that it stays safe and is only used in ways that people would expect and can control.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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