Why your supporters are wealthier than you expect. Course details.

Monthly focus: Giving Tuesday 2022

Howard Lake | 12 September 2022 | Features

givingtuesday uk logo

This month UK Fundraising is focusing on this year’s Giving Tuesday campaign.

The campaign was created in 2012 with the simple idea of introducing to the world the idea of one day that encourages people to do good. Over the last decade, this idea has grown into a global movement that inspires millions of people to give, collaborate, and celebrate generosity.

It can include fundraising and asking for money, but equally many charities use it as an opportunity to thank supporters and amplify their achievements.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

You can find all our coverage of Giving Tuesday 2022 below, but do also explore our previous coverage of Giving Tuesday, from its foundation to the present day.

Thank you to Salesforce.org for being principal sponsor of this month’s focus topic of Giving Tuesday.

β€’ Explore Giving Tuesday’s image and template collections – on Giphy, Pexels and Canva:

Watch Giving Tuesday Ireland’s campaign:


Email tip series

Salesforce Giving Tuesday email series logo

Salesforce.org is running a four-part best practice email series to help charities prepare for Giving Tuesday this year.

“All the best Giving Tuesday content and advice every Tuesday, during November, direct to your inbox”, they say.

Editor’s update 11 December 2022

Giving Tuesday 2022 raised an estimated $3.1 billion.

Future editorial features

If you’d like to promote your fundraising services in a future two-week focus publication, please contact Connor Seaton.