Christmas media fundraising appeals for 2021 – the round up
Melanie May | 13 December 2021 | News
Most of the national papers have now announced their Christmas charity partners for this year, so here’s the round up, along with some of 2021’s radio charity partnerships.
The FT-backed Financial Literacy and Inclusion Campaign aims to help end financial illiteracy. FLIC will develop and distribute educational content, lobby for policy change and track progress towards financial literacy. To find out more and donate, go to https://t.co/PoFTBpIemq pic.twitter.com/JhxGBxNoel
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— Financial Times (@FinancialTimes) December 7, 2021
The FT
The FT is this year running its first Christmas appeal for its newly launched charity Financial Literacy and Inclusion Campaign (FT FLIC), announced in September this year.
The Times & Sunday Times Christmas Appeal 2021
The Times and Sunday Times Christmas Appeal 2021 is supporting Help the Refugee Councils of Britain, the Wildfowl & Wetlands Trust and the Outward Bound Trust.
The i
The i has chosen Rainbow Trust as its Christmas partner this year, with donations to the i Christmas Charity Appeal helping Rainbow Trust to reach more families with a seriously ill child in 2022 and beyond.
The Guardian & Observer
Climate justice is the theme of the Guardian and Observer’s 2021 charity appeal. It is supporting four charities fighting to protect the rights and livelihoods of communities hit by extreme weather events caused by the climate emergency. They are: Practical Action, Environmental Justice Foundation, Royal Botanic Gardens Kew, and Global Greengrants Fund UK.
The Sun
The Sun’s Joy To The Ward Christmas campaign aims to bring a smile to the faces of the nation’s ill children. By supporting the appeal people will be helping to provide gifts for children who are in hospital over the festive period, as well as specialist equipment, play-workers and other services all year round. The money raised will go to NHS Charities Together, which supports nearly 240 NHS causes, including Evelina London Children’s Charity.
The Mirror Christmas Appeal
The Mirror Christmas Appeal is raising funds for Make-A-Wish UK to help it make more children’s dreams come true.
The Telegraph Christmas Charity Appeal
This year The Telegraph is supporting four charities: the Duke of Edinburgh’s Award, Maggie’s, the Alzheimer’s Society and Dogs Trust.
Evening Standard
The Evening Standard has launched a £1m campaign to help jobless young people into work this Christmas. Skill Up Step Up will help disadvantaged youth get onto that rung of the ladder. The Standard is partnering with Barclays, which has given it £1 million to provide grants to a select group of charities that will offer employability training to make jobless young people work ready.
Radio 4 Christmas Appeal
For over 90 years the BBC and St Martin-in-the-Fields have partnered at Christmas to help homeless and vulnerably housed people. In the last two years the Appeal has raised over £7.5 million. The money raised directly supports people through The Connection at St Martin-in-the-Fields and across the UK through the Vicar’s Relief Fund and the Frontline Network.
Bauer radio stations
Bauer radio stations including Hits Radio, Greatest Hits Radio, Magic Radio and Absolute Radio, support Christmas toy appeal Mission Christmas. Supporters of the campaign can take their gifts to drop-off points near them, including local Bensons for Beds and Wickes stores. The annual campaign run by Cash for Kids raised over £12.7 million in 2020 in gifts and donations, which was used to make sure that 254,352 children and young people had presents to open on Christmas Day.
Christmas FM
Ireland’s Christmas FM is hoping to raise over a quarter of a million euros for this year’s official charity partner Barnardos Ireland and is asking for donations to help Give the Gift of Childhood this Christmas for over 5,000 children living in poverty. Christmas FM will be celebrating its 14th year on air this year and has raised over €2.7 million for a range of charities in this time.
YorkMix
Local radio station YorkMix and ASDA Monks Cross are working together on the YorkMix Toy Appeal to collect and distribute toys and gifts to children across York and North Yorkshire who otherwise might not receive a gift. People can drop off a new, unwrapped item at the collection point at ASDA Monks Cross. They are collecting for children of all ages.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.