Donorfy adds facility to manage Facebook and Instagram fundraising
Howard Lake | 13 July 2020 | News
Donorfy, the cloud-based CRM for fundraisers, now has a function that lets a charity take control and make more of Facebook’s giving and fundraising tools.
Donorfy’s Facebook Giving Tools integration provides tools to import fundraising data from Facebook, so that charities can communicate with their Facebook fundraisers and donors.
Facebook’s giving features have raised over $3 billion worldwide since their launch in 2015 and extended them to UK and Ireland charities in September 2017.
Facebook’s fundraising tools enable both charities and individuals to fundraise. They can place ‘donate’ buttons on their page, posts and videos, and in the case of Instagram they can place ‘donate’ stickers.
Birthday Fundraisers are the most popular use. Facebook users can create them to mark their birthday and invite friends and family to mark the occasion by donating to their chosen charity.
All Facebook fundraising donations are passed in full to the charities by Facebook. It does not charge for the tools.
Donorfy’s Facebook giving tools
Donorfy’s co-founded and CEO Robin Fisk says that “the solution takes minutes to set up”.
Its features include:
- Easily track and manage Facebook donors, donations, buttons and fundraisers in one place
- Post encouraging messages on fundraisers’ walls, with links to data entry forms where they can provide more contact info and opt into communications
- Monitor progress against fundraising goals for fundraisers and buttons
- Assign donations to campaigns, funds and departments according to the fundraiser or donate button used
Donorfy’s integration with page fundraisers and donate buttons
Donorfy’s Facebook tools can be used ‘standalone’ alongside a charity’s existing CRM. Organisations who already use Donorfy for their CRM get the tools included by default.
Pricing starts at free for up to 5oo contacts. The paid-for professional plan provides extra features such as:
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- Gift Aid claiming
- integration with finance systems including Xero.
Integrations with third party tools
Donorfy integrates with individuals’ fundraising pages
Released in 2015, Donorfy has from the start integrated with popular digital services used by charities, including JustGiving, Stripe, GoCardless, Mailchimp and Eventbrite.
Fisk explained why Donorfy had added Facebook’s fundraising tools to this suite of integrations.
He said:
“Facebook fundraising is a huge opportunity for charities to leverage the power of the social network for good. But until now the data has been hard to get to, let alone use for the purpose of building fruitful relationships with fundraisers and donors. Donorfy now makes it possible for any organisation to manage their growing army of fundraisers and donors.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.