Fundraising news, ideas and inspiration for professional charity fundraisers

#WeWontWait: Parkinson’s UK campaigns for funding for next step of research

#WeWontWait: Parkinson’s UK campaigns for funding for next step of research

Parkinson’s Awareness Week runs this week (10-16 April) and focuses on the urgent need for funding to unlock the next step of research developments into the condition.

The We Won’t Wait campaign highlights the fact that levodopa, the main drug used in treating the condition, hasn’t changed in 50 years, with no current medication available to slow down or stop the condition’s spread.

The first in a series of campaign videos features Donna, the third generation of women in her family to have Parkinson’s, with both her mother and grandmother diagnosed before her.  Donna is committed to supporting research into the condition to find a cure, as she worries for her own daughter’s potential future diagnosis.

The Parkinson’s UK ‘#WeWontWait’ campaign aims to raise essential funds and awareness that will drive forward developments in Parkinson’s research and will hopefully help find more effective treatments that are desperately needed for the 127,000 people currently living with the condition.

Last week Parkinson’s UK unveiled its improvements to donor journeys on its website, designed to make it easier for donors to give.

 

WATCH Parkinson’s UK CEO Steve Ford present the campaign:

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />