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Cancer Research UK’s new video campaign

Cancer Research UK’s new video campaign

The ad is CRUK’s first national television campaign to feature cancer patients and survivors, and focuses on the emotions and realities of being given a cancer diagnosis.

The campaign aims to raise awareness about cancer and the work the charity does to prevent and treat it, and to help CRUK raise funds to keep its support flowing to the researchers who need it.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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