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Victim Support’s first digital fundraising campaign is all about 24
Howard Lake | 20 March 2017 | News
Victim Support, the independent charity for people affected by crime, has this month launched its first digital fundraising campaign. It is keeping it simple by encouraging people to fundraise in any way they want provided it relates to the number 24.
All funds raised will help ensure that their Supportline can operate 24 hours a day, seven days a week, hence the choice of number. This is a free national helpline that supports those who have been impacted by crime whether or not it has been reported and regardless of when it happened.
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The charity’s campaign follows the trend in virtual fundraising events, such as BHF’s MyMarathon, Brake’s virtual run, and the Children with Cancer UK Mr Men and Little Miss Virtual Run enabling people to take part at a time and place that they choose.
Ideas for 24
Victim Support has a number of suggestions for fundraising around the number 24.
“You could stand on your head for 24 minutes, hold your breath for 24 second or eat 24 chillies. It can be weird, it can be whacky but it must be fun! “
However you take part, they invite you to share their exploits, tag two friends on social media to nominate them to do their own 24-related event, and then text MY24 to donate £5.
The campaign began on 1 March.
- Virtual events bringing in new younger audiences for charities, report shows (2 October 2017)
- New Fight for Sight virtual run to take people on a journey to the centre of the eye (20 August 2018)
- Global virtual summit to support charity response to Covid-19 (25 March 2020)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.