Road safety charity’s virtual run returns to raise funds
Howard Lake | 3 March 2017 | News
National road safety charity Brake’s Virtual Run returns in May this year to help raise funds for its work preventing road deaths and injuries and supporting those bereaved or injured in road crashes.
This is the second year that the charity has invited supporters to take part.
As it is a virtual event, runners from across the UK can choose the date, location and distance they wish to run and complete it any during during May. Everyone who completes their run will receive a special Virtual Run medal and certificate.
Joe Fenton, fundraiser at Brake, explains:
“You can choose the date, the location, the distance you want to run and you can even set your own pace. The idea is that it is YOUR run – which is a wonderful concept as it means that anybody and everybody can take part – because what you do, is up to you.”
Early bird prices to sign up for the Brake Virtual Run are £10 for adults and £5 for under 18s. These early bird prices end on 13 March. The price includes a fundraising kit, t-shirt, medal and certificate.
In its inaugural year the event raised £3,500 but Brake is confident this year’s total will surpass that.
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Benefits of virtual fundraising events
Brake’s event is another example of virtual fundraising events which are proving popular because participants can complete them at home or a place of their choosing, when they want, and devote as much or as little time as they want within a longer time frame. They are also much cheaper for charities to organise and reduce the risk of a weather-affected mass participation event on a single day. British Heart Foundation’s MyMarathon is one example.
Virtual events have appeared in various formats, including the American Cancer Society’s Walkathon in the virtual realms of Second Life from 2005 onwards.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.