Fundraising news, ideas and inspiration for professional charity fundraisers

JustGiving’s #RunningforGood hub inspires London Marathon runners to fundraise

JustGiving’s #RunningforGood hub inspires London Marathon runners to fundraise

has launched its Running for Good hub to support and inspire charities and fundraisers in the run-up to the , which this year takes place on 23rd April.

The #RunningforGood hub is a collection of guides and case studies, plus some ‘gifts’ to inspire runners to go the extra mile (or 26) in boosting their fundraising total.

Although mostly aimed at individuals, the hub is also a useful resource for charities too, who can direct their runners to it rather than have to create similar content on their own site.

Indeed, both charities and individuals can use the ‘clearing portal’ which connects would-be runners with charities who still have spaces available.

Fundraising tips

The fundraising tips section includes advice on:

  • your fundraising page toolkit
  • promoting your page
  • top 10 fundraising tips
  • how to turn your JustGiving page into a personal blog
  • how to tell your story

Running tips

Advice on running and training includes:

  • general marathon running tips
  • Haroon Mota’s marathon tips

Haroon has run the London marathon three times for charity since 2012.  Commenting on how he keeps himself motivated, Mota said:

“I raised over £5,000 in my first Marathon. I had such huge support from friends, family, my community & local media, and it gave me so much more motivation. I didn’t want to let my donors down, and I felt that I owed them for their support so I ensured that I kept myself going.

“It’s never easy training through the winter, but when you have a solid reason to run, nothing can dampen your motive. I told myself that regardless of weather conditions, and regardless of how lazy or achy I might have been, I would always get my training done.”

Fundraising ideas

There’s a fundraising ideas section to help further boost the amount runners can raise. These include:

  • hold an event
  • do a good deed in return for a donation
  • take up a challenge

GIFS and gifts

The hub has a fun section too, where runners can download ready-made GIFs to share with their supporters as they get ever-closer to their fundraising target.


JustGiving GIF - we're off and running


JustGiving GIF - we're half-way there


JustGiving GIF - so close! 95%


JustGiving GIF - we smashed it! 100% complete


There is also a collection of Spotify playlists to keep runners inspired – or entertained – as they train. Our recommendation? Running Autobahn – “a slightly more esoteric collection of German rock from the 70’s”.

Deborah Goschalk, Digital Marketing Lead at JustGiving, explained why the Running for Good hub had been created. She said:

“Over the last 15 years’ hundreds of thousands of London marathon runners have raised more money on JustGiving for the causes they care about and we’ve learned a lot about how to give them the best experience.  Our new #RunningforGood hub is a place where we can bring together what we’ve learnt over the years, so that anyone who wants to raise more money for charity can find the tips, support and encouragement they need.”



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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