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JustGiving helps match runners to charities with London Marathon places

JustGiving helps match runners to charities with London Marathon places

Online giving site JustGiving has created an online clearing house to help match would-be London Marathon runners with charities who already have a guaranteed number of places.

By today over 100,000 runners will have found out that they do not have a ballot place on the 2013 London marathon. More than 130,000 have already applied through the marathon ballot but only around 12,000 of these will be lucky enough to secure a place.

By using the site, marathon hopefuls can try to secure a place allocated to a charity, although they will need to commit to raising a certain level of sponsorship.

According to research commissioned by JustGiving, the London Olympics have inspired more people to engage in distance running: 13% of adult Britons are apparently planning to run a marathon, with 2% saying that they are hoping to secure one of the 36,000 places for April 2013.

Charities have already responded by increasing fundraising targets: the average is currently £1,800 per runner, up from £992 for the 2012 marathon.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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