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The 2017 Virgin Money London Marathon in six tweets

The 2017 Virgin Money London Marathon in six tweets

The 2017 Virgin Money saw a record number of runners take to the streets of London, many of them raising funds for charity. Here are just a few of the tweets from the day.

1. Spirit of the London Marathon

For thousands of runners the London Marathon is about raising money to help others. This spirit was exemplified by Matthew Rees who stopped to help David Wyeth, who was in distress, finish the last 200m to the finish line.

Rees told the BBC: “It’s just being a human”.

Want to see it again?

 

2. Superhuman effort

Sometimes even superheroes find running in a costume too much.

3. Mobile giving triumphs

JustGiving reported that on Marathon Day the vast majority of donations were being made on mobile devices. The giving platform has been reporting the steady rise of mobile giving for several years.

4. Virgin Money Giving

Virgin Money Giving, the official online giving platform for the Virgin Money London Marathon, crashed for a while on the evening before the race and then for some of the day itself. 

BT, which the Press Association links to above, sponsors BT My Donate, the online giving platform.

 

5. Runners’ relief

6. There’s always next year

The 2017 London Marathon is over. Charities are already encouraging supporters to think about running the 2018 event for them – or indeed other races and .

 

Bonus tweet

Hospice UK have helpfully pointed out that every runner can relive the moment they crossed the finishing line.

WATCH: #TeamAN takes on the London Marathon 2017

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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