The 2017 Virgin Money London Marathon in six tweets
Howard Lake | 24 April 2017 | News
The 2017 Virgin Money London Marathon saw a record number of runners take to the streets of London, many of them raising funds for charity. Here are just a few of the tweets from the day.
1. Spirit of the London Marathon
For thousands of runners the London Marathon is about raising money to help others. This spirit was exemplified by Matthew Rees who stopped to help David Wyeth, who was in distress, finish the last 200m to the finish line.
Rees told the BBC: “It’s just being a human”.
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[Tweet at https://twitter.com/Garrygen/status/856114080247107585 no longer available]
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2. Superhuman effort
Sometimes even superheroes find running in a costume too much.
3. Mobile giving triumphs
JustGiving reported that on Marathon Day the vast majority of donations were being made on mobile devices. The giving platform has been reporting the steady rise of mobile giving for several years.
4. Virgin Money Giving
Virgin Money Giving, the official online giving platform for the Virgin Money London Marathon, crashed for a while on the evening before the race and then for some of the day itself.
BT, which the Press Association links to above, sponsors BT My Donate, the online giving platform.
5. Runners’ relief
6. There’s always next year
The 2017 London Marathon is over. Charities are already encouraging supporters to think about running the 2018 event for them – or indeed other races and events.
Bonus tweet
Hospice UK have helpfully pointed out that every runner can relive the moment they crossed the finishing line.
WATCH: #TeamAN takes on the London Marathon 2017
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.