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Care2 Award open for nominations

Care2 Award open for nominations

The fourth annual Care2 UK Impact Award is open until 11th February for nominations.

The award recognises a campaign or initiative in the charity sector that has made an outstanding on the field of online advocacy, online fundraising or both. The winning organisation will receive the Award and a cash donation of £1,000, while the runners up will each receive an Innovation Award and a £200 donation to each organisation.

The judges are looking for entries that best answer the following four criteria:

  • Innovation. Did this campaign introduce valuable new ideas and approaches to the nonprofit sector?
  • Influence. Did the initiative produce a ripple effect to influence and benefit other professionals in the sector?
  • “Impact Delta.” Is there a quantifiably large difference between the “before” and the “after” of campaign – measurable in fundraising income, or the quantity and quality of advocacy victories won, or the number of citizens participating in a cause? [Note that a proportionally large impact at a small organisation is just as important as a big impact at a large organisation.]
  • Advancing The Cause. Did this campaign help accomplish something that advanced their cause(s) meaningfully, such as via organising or winning advocacy victories? Or by providing the funds needed to fuel campaigns that won victories?

Any member of the community can make a nomination. Five finalists are selected by a panel of judge before a public online vote for the overall winner.

The award will be presented in March at the Campaigning Forum 2017 in Oxford.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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