Five tweets for fundraisers for 2 November 2016
Howard Lake | 2 November 2016 | News
Here is another in our occasional round-ups of tweets for fundraisers. They can be good examples, inspiring quotations, useful tips, or plain quirky posts.
1. Think local
Cancer Research UK is using a 45 second video posted on social channels to give practical tips to help its supporters collecting cash in their area. That’s so much better than an A4 download of tips: show, don’t tell.
Want to raise buckets of ££ to help beat cancer sooner? These tips cover all you need to know about collecting in your local area! pic.twitter.com/C3KeTvODDw
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— Cancer Research UK (@CR_UK) October 25, 2016
2. SEO rules
Social sharing matters, but so too does being found on Google.
Amazingly simple, effective advice for content creation & curation from Catherine at @CitizensAdvice #CharityDigital #Googleisyourhomepage pic.twitter.com/pYVG5KGS45
— KR (@keiblob) October 27, 2016
3. Mobile, mobile, mobile
Move over desktop, mobile search is on the rise. Check out our new data on this trend: https://t.co/tgfacIoswm pic.twitter.com/YC0sk1mEEm
— Think with Google (@ThinkwithGoogle) September 10, 2016
4. Buttons undone?
The generic ‘donate now’ button is truly part of the navigation menu of a site and easy to ignore. By all means test it, but relevant calls to action are much more likely to be effective.
https://twitter.com/m1ke_ellis/status/788079572445196288
5. More #FiverGiver
The entry into circulation of the Royal Bank of Scotland’s first polymer-based £5 note has given the #fivergiver campaign, the idea of UK Fundraising blogger John Thompson, another lease of life.
'It's a grand thing to get leave to live' Nan Shepherd. Scottish polymer #firstfiver going to @OrchidCancer pic.twitter.com/fqnG8mQcR0
— Sharyn Emslie (@SharynEmslie) October 31, 2016
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.