The campaign is supported by Donna Air, and encourages friends, families and school children nationwide to show off their favourite Christmas socks and share a photo of them wearing their socks on social media with the hashtag #socksie. For every #socksie uploaded on Twitter, Facebook or Instagram, TK Maxx will donate £1 to Cancer Research UK Kids & Teens for the first 5,000 socksies uploaded to Twitter, Facebook or Instagram.
— TK Maxx (@TKMaxx_UK) December 6, 2016
Shoppers can also buy an official pair of TK Maxx charity Christmas socks in-store. Prices start at £2.99 for children’s designs and £4.99 for adults, with at least £0.99 (for children’s socks) or £2.00 (for adults) from the sale of every pack donated to Cancer Research UK Kids & Teens. The socks are being sold alongside a range of other stocking fillers including chocolate lollipops, Christmas cards and bags for life with profits also going to the charity.
Deborah Dolce, group brand and marketing director at TK Maxx, said:
“We believe the classic gifting staple – Christmas socks – deserves to have this moment of glory. We’re going to raise important funds for Cancer Research UK Kids & Teens by asking everyone to have some fun and put on their boldest, brightest pair to create a Christmassy #socksie or to buy a pair of charity Christmas socks in our store.”
— CRUK Kids &Teens (@CRUK_Kids) December 5, 2016
Main image: TK Maxx
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