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PFRA launches e-learning platform for F2F fundraisers

PFRA launches e-learning platform for F2F fundraisers

The interactive e-learning platform covers the rules on street and door-to-door fundraising in four modules, and has been developed in association with developer Sponge UK.

Accessible on phones and tablets and free to PFRA members, the modules use a mix of interactive games and videos to cover the rules and to emphasise the importance of understanding the circumstances of potential donors.

One of the modules (pictured) shows how fundraisers can ensure the safety and wellbeing of vulnerable people and includes best practice on the subject. Using three actors with disabilities, the module tests fundraisers’ reactions towards engaging people with physical and learning impairments to help promote awareness and understanding. The module includes videos that show the perspective of the fundraiser as well as that of the person answering the door.

Peter Hills-Jones, CEO of PFRA, said:

“This approach demonstrates our members’ commitment to the highest standards. The interactive system is a powerful way to highlight the standards we expect of our fundraisers, but provides them with the right kind of support. Driving up standards in face-to-face fundraising will help to create both better fundraisers and longer term donors.”

For more information and to access the e-learning platform, members should contact PFRA’s compliance officer Elise Flood at elise@pfra.org.uk.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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