Shortlist announced for Insight in Fundraising Awards 2015
Howard Lake | 3 June 2015 | News
The shortlist for the fourth Insight in Fundraising Awards has been announced. The annual competition is run by the Institute of Fundraising’s Special Interest Group for Insight in Fundraising (IoF Insight SIG).
The awards are judged against insight, innovation and impact. They highlight the achievements of analysts, database marketers, researchers and online fundraisers in delivering value and opportunities in the use of insight for making a difference in fundraising.
Insight SIG chair, Jim Baggett, commented:
“It is quite frankly inspiring to be involved in these Awards. I get a real sense of the passion, intelligence and skill that runs through the work that our members do, day in and day out. Many thanks to everyone for entering and congratulations to the finalists – I’m only sorry that everyone can’t win!”
Gala dinner on 10 June
The winners will be announced at a ceremony and gala dinner at Shakespeare’s Globe Underglobe on London’s South Bank on 10 June. Tickets are still available.
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IoF National Award – Best Use of Insight
Once again, the winners of the Insight in Fundraising Awards will be shortlisted for the Institute of Fundraising’s National Awards for the Best Use of Insight category. This award will be presented at the Institute of Fundraising’s National Awards gala dinner on 6 July in London.
Insight in Fundraising Awards 2015 – shortlist
Most Powerful Insight from Traditional Methods of Data Analysis
– NSPCC – 10 Year Investment
– Age UK – Legacy Mixed Marketing Initiative
– Sightsavers – Doubling Cash Income
– The Children’s Society/Adroit – Regular Giving Forecasting App
Most Powerful Insight Using Innovative Methods of Data Analysis
– RNIB – Next Best Ask
– RNIB – State Space Modelling for Legacy Income
– Macmillan Cancer Support – Groups and Associations
– Macmillan Cancer Support – Macmillan Service Line
– Save the Children with Good Innovation – Insight for New Income
Most Powerful Insight from Digital Analysis
– Alzheimers Research UK with Boldlight Limited – Using Supporter Insight to Build The Online Donation Process
– Age UK – Online-Offline Donor Analysis
Most Powerful Insight Through Research
– Cancer Research – We Will Campaign
– RNLI
– Macmillan Cancer Support – Not Alone Campaign
– RSPB – Vote for Bob
– Guide Dogs with RAPP – Guide Dogs Consideration Informing 2015 Community Appeal
Most Powerful Example of Insight Sharing
– CRUK – Volunteer Fundraising
– CRUK – Product Packs
– NSPCC – The Knowledge
Most Powerful Use of Insight by a Charity with Fundraising Income Less than £7m
– Wood Green The Animals Charity – Insight Driven Legacy Fundraising Strategy
– St Paul’s Cathedral with Insight-Ful
Most Powerful Insight from a Long Term Strategic Project
– Age UK/Adroit – Driving Insight from Attitudinal Segmentation Across Multiple Channels
– Red Cross – Inspiring Loyalty
– More Partnership – Regular Giving Benchmark
– CRUK – Youth Proposition
Team of the Year
– NSPCC
– RNIB
– The Children’s Society
– CRUK
– Macmillan
Supplier of the Year
– Adroit Data & Insight
– Insight-Ful
– Qbase
– More Partnership
– Good Innovation
Rising Star
– CRUK – Francesca Bender
– Cats Protection – Colin Thomas
– NSPCC – Greg Marshall
– NSPCC – Lucie Stitch
– Insight-Ful – Jonathan Cook
Outstanding Contribution
– The winner for this category will be announced on the night.
[message_box title=”About the Insight in Fundraising Special Interest Group” color=”blue”]
The IoF Insight in Fundraising Special Interest Group (IoF Insight SIG) is open to all and everyone interested in unlocking the power of data insight for the better of fundraising, and membership is free.
Run by a committee of volunteers, the IoF Insight SIG is dedicated to making a practical and sustainable difference in the sector, running an annual conference, as well as seminars, training courses and networking events.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.