Macular Society chooses John Grain Associates for in memoriam fundraising
Howard Lake | 8 February 2014 | News
Sight charity The Macular Society has appointed John Grain Associates (JGA) to help it develop its in memoriam fundraising activities.
For the past 25 years the charity has been supporting people with macular conditions, including age-related macular degeneration (AMD). As well as providing information and support they also fund research into a cure. Income is generated by membership and individuals’ donations.
JGA will work with the Macular Society on all aspects of their in memoriam programme including tribute giving.
Julie Edwards, The Macular Society’s Manager of Legacies and Giving In Memory, said, “…In-Memoriam fundraising… is a sensitive area that needs to be managed appropriately and thoughtfully to provide the best options for our supporters to pay tribute and remember loved ones that they have lost.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.