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Mind to launch in memoriam fundraising website

Mind to launch in memoriam fundraising website

Mental health charity Mind is to expand its online fundraising to include an in memoriam fundraising site which will allow users to create their own fundraising page in tribute to a loved one.

The new site, called ‘Memory Space’, will be created by digital communications agency Chameleon. The charity decided to develop the site after its fundraising team had noted that a significant number of donations were coming from individuals setting up fundraising pages on sites like JustGiving, in memory of a friend or family member. The site will launch in December this year.

www.mind.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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