The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

Corporate fundraising tip No. 3: Duck or Swan?

Howard Lake

Howard Lake | 9 November 2013 | Blogs

If you’re a duck, don’t pretend to be a swan.

http://www.linkedin.com/pub/john-thompson/0/898/a5
@jtchangingbiz
 
Photo by: John Thompson

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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