According to The Charity Commission there are currently around 2.7 million volunteers working in England and Wales. Whilst many volunteers give a small amount of their time to help out during one off events, more and more are choosing to put years of experience to good use by taking up permanent, highly skilled volunteer roles.
As a result, charities require ever more sophisticated CRM software solutions which can help them to effectively manage a whole range of volunteer opportunities and relationships and to effectively measure and demonstrate the impact of their volunteer workforce.
thankQ has been working in partnership with the Canal and River Trust to develop a functionally rich volunteer with recruitment module which allows not for profit organisations to easily fulfil any type of opportunity, matching the volunteer roles with the skills, experience and, if applicable, the geographical location, of its volunteer database.
The new module will complement thankQ’s existing volunteer solution, with additional features which will help charities to fulfil more specialised, permanent roles which require a formal application and interview process.
With the thankQ volunteer module, charities will be able to accurately record and measure all volunteer activity which will enable them to demonstrate equivalent value in terms of time and impact.
Ruth Ruderham, Head of Fundraising at The Canal and River Trust said of the initiative ‘we are now able to use the thankQ database to calculate an accurate Lifetime Value for our supporters, taking into consideration all their involvement with us. This will be critical for us as we develop our fundraising strategy further, enabling us to make decisions based on long-term lifetime value not just immediate return on investment’.
In the near future, thankQ will be incorporating the SaaS aCloud functionality recently designed by the Access Group – this will enable volunteers to manage their expenses in real time and on any device.
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