The Campaign to Protect Rural England (CPRE) is a national environmental charity who work locally and nationally to protect and enhance a beautiful and thriving countryside. Established over 80 years ago, CPRE takes an holistic view of the countryside, working to influence how we plan our towns and cities to make them better places to live and work, and to ensure the countryside is protected for all to enjoy, both now and in the future. CPRE has over 200 local groups across the UK, ensuring that it is able to bring its national profile and its local knowledge to bear in its campaigning activities.
CPRE was looking for a CRM solution that would bring together campaigning, communication and fundraising data into one place and facilitate better relationships from this improved view of their stakeholders.
Ease of use was a big consideration for CPRE. They recognised that in order to bring about a cultural change within the organisation, users would need to have confidence in the chosen system. CPRE also wanted a CRM system that would simplify their reporting processes, improve relationship management and member/donor stewardship, whilst also integrating easily with other systems and processes.
CPRE selected thankQ as it fulfilled their technical and operational requirements, delivering both advanced functionality and ease of use. The modular nature of the product and its ability to integrate with most commonly used office systems was also a key factor in the decision making process.
Linda Allen, Director of Fundraising says, ‘Choosing a CRM solution that was easy for our staff to adopt as well as one that met the functional needs of the organisation was important to us. As well as the software providing value for money, the thankQ team also demonstrated a flexible approach to understanding our needs and working with us which made them the right company for us.’
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