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Kids Company's Christmas Cracker app encourages text donations

Kids Company's Christmas Cracker app encourages text donations

Kids Company, the charity that offers support to vulnerable inner-city children, has created a free Christmas Cracker app for mobile devices, offering some seasonal fun in return for a suggested text donation.

The iPhone (iOS) app was created by creative agency Abbott Mead Vickers BBDO, which has worked with Kids Company for seven years. It contains digital versions of Christmas cracker staples:

  • a digital hat to post on photos and share
  • a selection of seasonal jokes voiced by comedian duo Peter Serafinowicz and Sarah Alexander
  • some fun ‘toys’ to play with on your phone

The app encourages users to text a donation of £5 to the charity to help fund its Christmas Day party which it hosts for 3,500 of London's most vulnerable children.

“We don’t want to make people feel guilty at Christmas” says Jane Caldwell, from Kids Company. “We just want to give our most vulnerable children the chance to enjoy themselves too. When the average parent spends over £100 per child on presents, we hope that by spreading a little fun ourselves, people will be inspired to give a little something back.”



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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