Fundraising news, ideas and inspiration for professional charity fundraisers

Sweatcoin to turn physical activity into charitable donations

Sweatcoin to turn physical activity into charitable donations

Sweatcoin is a new mobile app that rewards users’ physical activity by converting it into digital currency units called ‘sweat coins’ which can be used to buy products or donated to good causes.

The app has been launched in the UK this month by a London-Based startup. Its creators have already secured $1m in backing, signed up “dozens of partners’ to accept sweatcoins, and tracked 150 million steps already taken by early adopters.

Sweatcoin founders Oleg Foment, Anton Derlyatka, Danil Perushkev and Egor Khmelev have secured partnerships with the Greater London Authority and London Sport. They are also working with the corporate wellness and insurance markets.

Sweat coins can already by spent on Vivobarefoot shoes, Kymire infra-red clothing, FitBug wearables, training classes from Wonderush and more.

SweatCoin wins LondonSport Fittech Innovation Award

 

Sweatcoin - donate or buy with Sweatcoins Sweatcoin - send Sweatcoins Sweatcoin app Sweatcoin offer

 

  • Does donating your steps to charity sound familiar? We covered Bitwalking in November 2015 on UK Fundraising.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />