Salvation Army legacy campaign film targets members
Howard Lake | 28 June 2012 | News
The Salvation Army has begun its first legacy campaign aimed at Salvationists, members of the church, and has developed a video to support it.
The video takes viewers inside the homes and lives of five members of the Salvation Army church as they reflect on the values that have shaped their lives.
It has been produced by Burnett Works and Bafta-nominated filmmaker Nick Read. It is designed to prompt viewers to think about their own beliefs and what kind of legacy their would like to leave. The film will be played to Salvation Army congregations at services, sent out in legacy packs to people making legacy enquires and shared online.
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Helena Douglas at Burnett Works said: “Even though legacy giving is now more mainstream, what we’re hearing from charities is that it still feels a difficult subject for staff to discuss with potential donors. Creating a film that does the talking for them lifts that responsibility from people’s shoulders – and that was very much part of our thinking in creating this film.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.