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Wootton George to implement Advance Housing's first legacy campaign

Wootton George to implement Advance Housing's first legacy campaign

Wootton George Consulting, the strategy and fundraising consultancy, has been appointed by Oxfordshire-based registered social landlord Advance Housing and Support to develop a new legacy campaign in support of its work.

Although Advance receives occasional windfall , until now it has not had a planned legacy campaign in place. It therefore asked Wootton George Consulting to design and implement a new legacy strategy.

Simon George, Director of Wootton George Consulting, said: “Our legacy work specialises in start-up campaigns and in revitalising existing promotions. Our 3P’s approach (People, Proposition and Promotional channels) ensures a logical framework and aims to integrate legacy fundraising into other activities as far as possible, in order to keep costs down.”

www.wgconsulting.co.uk/fundraising-services/legacy-fundraising

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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