Wootton George Consulting, the strategy and fundraising consultancy, has been appointed by Oxfordshire-based registered social landlord Advance Housing and Support to develop a new legacy campaign in support of its work.
Although Advance receives occasional windfall legacies, until now it has not had a planned legacy campaign in place. It therefore asked Wootton George Consulting to design and implement a new legacy strategy.
Simon George, Director of Wootton George Consulting, said: “Our legacy work specialises in start-up campaigns and in revitalising existing promotions. Our 3P’s approach (People, Proposition and Promotional channels) ensures a logical framework and aims to integrate legacy fundraising into other activities as far as possible, in order to keep costs down.”
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