New fundraising director at The Blue Cross
Howard Lake | 8 February 2011 | News
Animal charity The Blue Cross has appointed a new director of fundraising. Mike Crossley, who took up the post last month, is responsible for the charity’s income generation including the development of a new fundraising strategy for 2011 and beyond.
Last year the charity raised £25.4 million to help sick and homeless animals nationwide through legacies, donations, investment income and fundraising initiatives.
Crossley joins The Blue Cross from fellow animal charity, PDSA, where he was Director of Marketing. He brings over 25 years’ experience in marketing across a broad range of sectors, including the third sector.
www.bluecross.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.