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British Legion creates iPhone app for Poppy Appeal

British Legion creates iPhone app for Poppy Appeal

The Royal British Legion has created a application to raise funds for this year’s Poppy Appeal. The is available for any , iPad, and iPod touch.

Available in two editions, Gold and Platinum, it can be downloaded for 59p or £2.99 respectively.

It features an image of a poppy that will grow from seed until it reaches full maturity on 11 November at 11am. Users can also water their poppy during ‘Remembrancetide’ using a watering can. They can also read the poem “In Flander’s Field” set to the music “Jerusalem and, on the Platinum edition, choose from a range of backgrounds.

The app includes social elements to enable users to share and invite others to purchase and use the app.

Russell Thompson OBE,Director of National Events and Fundraising at the Royal British Legion, said: “The ‘Mobile Poppy app’ is reflective of how the Legion is striving to create innovative ways for a new generation to show their support and remember especially those members of the Armed Forces who have lost their lives fighting in Afghanistan, whilst at the same time remembering all our fallen heroes.”

The app was developed by Avatar London.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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