Currently in beta testing, the app, which handles donations via Paypal, will be unveiled at ArtezInterAction, a conference focusing on digital fundraising in Toronto. The app will be available to charities who are Artez clients, whether they are in North America, the UK or Australia in December 2010.
James Appleyard, Chairman of Artez Interactive, said: “We have seen how powerful online fundraising can be for charitable organizations; the move to mobile will now allow consumers to ‘donate’ anywhere and everywhere. It takes the entire web fundraising experience and puts it in your hand.
“What we have done is created an app framework that we will customise with our charitable partners’ brands and campaigns so they get a tailor-made fundraising app, completely managed by Artez, in less time and at less cost than if they had commissioned one themselves,” he added.
“In many ways, we are enabling a new type of face-to-face giving”, he claimed.
He said that the app should prove particularly useful to charities that deal with disasters and emergencies. “The first 72 hours of any disaster are often the most critical in terms of generating a response. With this new app, our charitable partners will be able to act both quickly and effectively,” he explained.
The app offers a secure donation capability using PCI Level 1 security (the highest level of credit card security as determined by VISA) and automated tax receipting. Donors can use it to give any amount they choose by credit card or PayPal. Charities receive full donor information, and control the fields and questions made available to donors. They can also brand the application with their own logos, colours and messaging.
Event participants can create and edit their own fundraising pages using the app, with personalized messages, videos, and images. The app is integrated with Facebook, Twitter & email, giving supporters the opportunity to promote their fundraising via these social networks. Each user can track their progress by viewing a dynamic thermometer.
The can also pass their iPhone to a friend and ask them to make a secure donation.
Darrell MacMullin, General Manager of PayPal Canada, who collaborated with Artez on the app said: “The Artez app allows fundraisers to benefit from the speed, convenience and security of online fundraising through their smartphone. Instead of the risk of taking cash or the inconvenience of collecting cheques, supporters can just hand their smartphone to a friend and collect a donation on the spot with PayPal and the donation can be funded by the donor’s PayPal balance, bank account or credit card.”
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