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Whitewater share digital campaign lessons via The Glass Workshop

Whitewater share digital campaign lessons via The Glass Workshop

Direct marketing specialists Whitewater have launched a year-long digital campaign for SolarAid, the lessons from which they will share as they progress.

‘The Glass Workshop’ is a live experiment in which Whitewater aims “to prove the power of giving donors inspirational feedback on how their donations are being spent”.

Whitewater’s Chairman Steve Andrews said in the inaugural blog post: “We believe that more than anything, donors want feedback on how their previous donations have been spent…

“We’re going to give this feedback primarily through the use of video, delivered online. Because that is the medium that gives us the most exciting opportunities to inspire donors, to deliver feedback cost-effectively… and to get our donors sharing their passion for the charity with their friends”.

He told UK Fundraising that he wanted to use the project to take fundraisers and other interested parties “on a journey with us to test our ideas and to (hopefully!) convince [them] to try the same.”

UK Fundraising plans to provide ongoing coverage of this novel effort to share in public and as they happen the lessons of a fundraising campaign.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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