Quarriers selects Burnett Works for strategic input
Howard Lake | 5 May 2004 | News
Quarriers, the social care charity in Scotland, has strengthened its partnership with Burnett Works by appointing the
communications agency to produce and implement a three-year fundraising strategy.
Burnett Works has already been responsible for designing the new visual identity for the charity, as well as a range of communications and fundraising campaigns.
Quarriers is looking to increase significantly the income it receives from individual donors. Currently, annual income from fundraising is around the £2 million mark. But with only 14% of the charity’s income coming from individual supporters, this is seen as area of potential growth.
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Jackie Fowler, Managing Director of Burnett Works, explained more about the
strategy and its implementation. “April 2004 saw the start of a major three-year recruitment and retention programme for individuals which will include a testing programme across a whole range of media.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.