ASI launches iMIS Friendraising
Howard Lake | 28 November 2008 | News
Advanced Solutions International (ASI) has launched iMIS Friendraising, designed to enable charities to use their existing donor base as a platform to reach out to a wider audience through the use of online fundraising tools.
‘Friendraising’ is also known as ‘Community Fundraising 2.0’ and peer-to-peer fundraising. It builds on the success of sites such as Facebook and MySpace by allowing individuals to share their news, activities, and charitable support with their network of friends, families and colleagues. It enables charities not only to raise funds but attract new advocates for the cause.
iMIS Friendraising allows charities to host online communities for their donors, who then in turn can reach out to their own networks and attract potential supporters through a series of online communication tools.
Supporters can put widgets and badges on their social networking pages, send recruitment emails, create growth goals and provide simple payment options for new supporters. Charities can use it to create event or campaign websites where supporters can register, donate and recruit new supporters online.
Robin Fisk, fundraising technology expert at Advanced Solutions International (ASI), said: “With these tools, charities can harness the power of the web and the largely untapped potential of their supporters’ friends and colleagues.
“The best thing about iMIS Friendraising is that it enables you to take full advantage of that potential whilst keeping control of your brand, ownership of your data and retaining the focus of your supporters on your cause”.
www.asieurope.eu/friendraising
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.