Comic Relief launches viral competition for agencies
Howard Lake | 31 January 2003 | News
Comic Relief is running a competition for digital agencies to produce an online viral marketing campaign for the charity’s upcoming Red Nose Day campaign. The shortlisted campaigns will be voted on online by Comic Relief supporters.
Agencies have to pitch their ideas in storyboard format, but only have a week in which to do so. The shortlisted ideas will be picked on 6 February and will be put into production. These will get voted on online at rednoseday.com.
Entries will be judged on how far they reflect the theme of ‘The Big Hair Do’ clarity of the ‘Get Involved’ message; creativity; and viral quality.
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The winner will be announced after Red Nose Day in 14 March.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.