The Ice Bucket Challenge is the latest social media-led campaign to take a charity by surprise. In the past few weeks, the phenomenon has dominated social media channels as more and more people join in.
Here is our summary of the campaign so far, and some of the issues it raises for fundraisers.
Main photo: ice bucket challenge by Wanphen Chawarung on Shutterstock.com
Get free email updates
Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]