Fundraising news, ideas and inspiration for professional charity fundraisers

The fundraising story of the Ice Bucket Challenge

The fundraising story of the Ice Bucket Challenge

The Ice Bucket Challenge is the latest social media-led campaign to take a charity by surprise. In the past few weeks, the phenomenon has dominated social media channels as more and more people join in.

Here is our summary of the campaign so far, and some of the issues it raises for fundraisers.

 

 

Main photo: ice bucket challenge by Wanphen Chawarung on Shutterstock.com

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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