[ad] Fundraising Everywhere Trusts and Major Donors Conference December 2026

The fundraising story of the Ice Bucket Challenge

Howard Lake | 26 August 2014 | News

The Ice Bucket Challenge is the latest social media-led campaign to take a charity by surprise. In the past few weeks, the phenomenon has dominated social media channels as more and more people join in.

Here is our summary of the campaign so far, and some of the issues it raises for fundraisers.

 

Advertisement

Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.

 

Main photo: ice bucket challenge by Wanphen Chawarung on Shutterstock.com

Loading

Mastodon

Nonprofit Growth - 22-25 February 2027, Scotland.
A masterclass for charity leaders who want to grow their nonprofit's income.