Whitewater wins Save the Children account
Howard Lake | 8 October 2008 | News
Whitewater has been appointed to ‘reinvigorate’ Save the Children’s donor recruitment programme with a new range of creative and media tests.
The campaigns launch in November and will test a range of propositions across inserts, direct mail and doordrops.
www.savethechildren.org
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.