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RSPCA launches 'I like pigs' appeal

RSPCA launches 'I like pigs' appeal

'I like pigs' direct mail appeal from RSPCA (February 2009)

The RSPCA has launched a campaign to improve welfare standards for pigs in Europe.

Based around the quote from Sir Winston Churchill: “I like pigs. Dogs look up to us. Cats look down on us. Pigs treat us as equals.”, the campaign has been mailed to 195,000 existing RSPCA supporters.

It highlights the abuse of pigs in Europe and asks supporters to complete a demand for better welfare standards for pigs addressed to the President of the European Commission.

The pack, produced by Whitewater, also includes a donation request to support the campaign.

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