Livability appoints Burnett Works
Howard Lake | 29 September 2008 | News
Burnett Works has been appointed by Livability, the new charity created by the merger of John Grooms and the Shaftesbury Society last year, to develop donor recruitment.
The recruitment campaign will extend across several phases during 2008 and 2009. Within the first phase, Burnett Works is developing a cold recruitment pack which will be tested over the coming months with the aim of establishing a new banker pack. The initial concept will be ‘Let me show you the difference between disability and livability.’ A second concept will be tested against this in early 2009.
Livability Director of Fundraising and Marketing John Chamberlain commented, “With the new brand identity developed in the spring, it is now important to highlight the need for funds and how they will be used in our work with disabled people. Creating new propositions and finding new ways to recruit more donors is a key part of our strategy of the next two years as we seek to build the database.”
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Notes to editors:
Livability believes everyone should have the freedom to live their lives and have the chance to use their abilities. The charity offers a wide range of innovative services to support and empower disabled people throughout their lives and also provides community organisations with the resources, advice and confidence to impact their neighbourhoods. In partnership with Livability Housing, the charity works with over 100 local authorities and over 8,500 disabled people and their families every year. For more information, visit www.livability.org.uk
Burnett Works is a full service marketing and communications agency working exclusively in the not-for-profit sector. Its managing director is Jackie Fowler and current clients include Cancer Research UK, Sightsavers International, Barnardo’s, Friends of the Earth and The Camphill Family. Visit www.burnett-works.com for more information on the agency’s work.
For further media information and images:
Helen Butler
Burnett Works
Telephone: 020 7841 3077
Email: he*********@bu***********.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.