Fundraising Everywhere Supporter Experience Conference 21 May 2026

The Marketing Telemarketing Awards 1997

The Arthritis and Rheumatism Council have won in the Charity Sector of this year’s Telemarketing Awards.

“More than 20% of those telephoned agreed to give regular gifts, with an average four-year value of 252”.

ActionAid and Help the Aged were both highly commended. In the case of ActionAid, “by introducing the telephone, the number of sponsors recruited grew by 460% when compared with the mail-only approach”.

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Significantly, the telemarketing agency responsible for all these successes was ActionAid’s National Telephone Team.

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