Why your supporters are wealthier than you expect. Course details.

The Marketing Telemarketing Awards 1997

Howard Lake

Howard Lake | 6 July 1997 | News

The Arthritis and Rheumatism Council have won in the Charity Sector of this year’s Telemarketing Awards.

“More than 20% of those telephoned agreed to give regular gifts, with an average four-year value of 252”.

ActionAid and Help the Aged were both highly commended. In the case of ActionAid, “by introducing the telephone, the number of sponsors recruited grew by 460% when compared with the mail-only approach”.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Significantly, the telemarketing agency responsible for all these successes was ActionAid’s National Telephone Team.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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