The Marketing Telemarketing Awards 1997
Howard Lake | 6 July 1997 | News
The Arthritis and Rheumatism Council have won in the Charity Sector of this year’s Telemarketing Awards.
“More than 20% of those telephoned agreed to give regular gifts, with an average four-year value of 252”.
ActionAid and Help the Aged were both highly commended. In the case of ActionAid, “by introducing the telephone, the number of sponsors recruited grew by 460% when compared with the mail-only approach”.
Advertisement
Significantly, the telemarketing agency responsible for all these successes was ActionAid’s National Telephone Team.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.